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Rare antique metal store display case featuring factory-stamped H-E-R-B Biscuit Company regional embossing and National Biscuit Company branding. Early 20th century grocery fixture retaining original glass with authentic age characteristics.Please see all photos for condition and data-start="2108" data-end="2296">This is a rare early 20th century metal store display case featuring factory-stamped regional embossing for the H-E-R-B Biscuit Company, along with National Biscuit Company branding.
Unlike standard National Biscuit Company advertising produced for nationwide use, this example reflects regional distribution or co-branding, indicating it was manufactured specifically for a defined sales territory. Display cases with regional embossing were produced in significantly smaller quantities and are far less commonly encountered today.
The case retains its original glass, exhibiting characteristic waviness and surface wear consistent with period plate glass. The metal body shows honest wear, oxidation, and paint loss from age and retail use, contributing to its authenticity and historical appeal.
Construction methods, materials, and branding align with examples produced during the 1910s–1920s, a period of consolidation within the American biscuit industry as regional bakeries operated under or alongside National Biscuit Company distribution networks. No modern alterations observed.
A scarce and highly desirable piece of American regional advertising and grocery store history, appealing to collectors of antique bakery memorabilia, early National Biscuit Company artifacts, and original store fixtures.
Why This Example Is Rare:
• Factory-stamped regional embossing (H-E-R-B Biscuit Company)
• National Biscuit Company co-branding
• Original glass retained
• Early 20th century construction
• Not a mass-produced national advertising piece
Condition Disclaimer:
This is an original antique item and shows wear consistent with age and historical use. Surface wear, oxidation, paint loss, and light scratching are present. The glass appears original and shows age-appropriate waviness and surface wear. No cracks observed at time of listing.
Please review all photos carefully as they are part of the description. This item is sold as-is and is not returnable due to age, size, and fragility.Reasonable offers considered; this piece will be carefully packed for safe shipment.Item will be carefully packed and shipped via FedExGround or Home Delivery with insurance and adult signature required to protect both buyer and seller.