PRE-1900 ANTIQUE CHEROKEE BREWING CO. ST. LOUIS, MO SALT GLAZE BEER STEIN For Sale

The Cherokee Brewery developed an impressive advertising campaign in 1890 whereby consumers could purchase this beer mug/stein for $1.25 and get it shipped directly to them. The company advertised the campaign in saloons and in print advertisements.This beautiful salt-glazed mug reveals a story about how this brewery was ahead of its time.The dark blue and grey beer stein features its trademark Native American Indian shooting with a bow and arrow. This great antique piece stands 5” tall and is 3” wide at the base. The company name and location, Cherokee Brewery Co. St. Louis, is also incised on the piece.The Cherokee Brewery Company was established in 1866 by the Meier brothers on Cherokee Street at Iowa Avenue in St. Louis, Missouri. Ferdinand Herold and George Loebs purchased the brewery the next year.The brewery achieved much success and had a well-known reputation under their ownership. Loeb served as plant manager and after the company was incorporated in 1877, he became company secretary. Herold served as president and treasurer. Leo Rassieur was a business director leading the brewery’s saloon, beer garden and office located nearby on Chestnut Street.

Cherokee Brewery produced bottled lager beer, ale and porter. In 1883, Herold bought Loebs’ share of the business and became president of the company. The next two years, the brewery was awarded the Grand Gold Medal at the Great St. Louis Fair. By 1885, the brewery covered the entire block between Ohio and Iowa and was producing over eighteen thousand barrels.Like other breweries, the Herold’s sold out to the St. Louis Brewing Association (SLBA) syndicate in 1889. The SLBA closed many breweries over the next couple decades, and the Cherokee Brewery branch closed in 1899.